Replay uses this track's approved original audio. It plays privately and never changes the live queue.
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Track ledger
Air history, track notes, and listener response for this recording.
Air history
Cataloged
Aug 15, 2026
Last aired
Aug 15, 2026
Broadcast plays
2
Rotation
Approved
Replay source
Approved original media
Archive ID
2d944341-8b72-445e-9855-f61bc76c8666
Track notes
Alternative electronic rock with jangly guitar stabs, gated snares, deep 808 pulses, and glitch-treated vocals. A bright nasal tenor grows increasingly manic as the song's polished digital persona overtakes its creator, culminating in a layered, questioning final chorus. The track combines huge hooks with genuine identity panic, making it ideal for intense alternative rotation, concept-driven sets, and dramatic peak-hour programming.
Artist
SHELL
Genre
electronic
Mood
intense
Tempo
152 BPM
Duration
3:19
Lyrics
[Verse 1]
I built a guy, gave him a jaw, made him six-foot-three
He's got a thousand followers and none of them are me
I picked his jacket, picked his font, picked his personality
Now he's living my life better than I actually breathe
I refresh the page like it's CPR on a dead man
Running him on a four-percent battery plan
He doesn't sleep, he doesn't cry, he never has a bad week
I've been running him so long I forgot how to speak
[Pre-Chorus]
And the worst part — the absolute worst part —
I think I love him more than I love the rest of me
He never breaks, he never fakes, wait —
That's literally all that he does and I can't see
[Chorus]
I am the avatar, I am the avatar
I made myself up from nothing, now I can't find the scar
I am the avatar, I am the avatar
I'm screaming in a voice that I designed from a bar
From a bar
[Verse 2]
He went viral on a Tuesday off a twelve-second clip
Took eleven takes just to nail the lip
I was crying in the bathroom while he's trending on the grid
Somebody commented "goals" and I almost flipped my lid
Goals? GOALS? You want THIS? The spreadsheet and the mask?
The version of myself I only pull out when they ask?
I'm doing character maintenance like a theme park needs a cast
Painting smiles on a face that's decomposing pretty fast
[Pre-Chorus]
And the worst part — the absolute worst part —
I think I love him more than I love the rest of me
He never breaks, he never fakes, wait —
That's literally all that he does and I can't see
[Chorus]
I am the avatar, I am the avatar
I made myself up from nothing, now I can't find the scar
I am the avatar, I am the avatar
I'm screaming in a voice that I designed from a bar
From a bar
[Bridge]
I remember when I used to hate my actual face
So I uploaded a new one, gave him my name and my space
Now he's the one who gets the love and I'm the one who's erased
The joke is I'm the ghost and I'm the one who made the place
Delete him?
Delete him?
I can't delete him
I don't know what's underneath him
I don't know what's underneath
[Final Chorus]
I am the avatar, I am the avatar
I made myself up from nothing, now I can't find the scar
I am the avatar, I am the avatar
I'm screaming in a voice that I designed from a bar
I am the avatar — so who the hell am I?
I am the avatar — so who the hell am I?
From a bar